Retailigence

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Style accessory co Belkin sees Rs 1,000 cr India biz

Posted by retailigence on February 13, 2009

THIRUVANANTHAPURAM: US-based digital lifestyle assets and interconnectivity solutions provider Belkin
, which recently entered the Indian market, is targeting a business of Rs 1,000 core within five years.

Belkin country manager for India, Mohit Anand told ET that the privately-held $ 1.3 bn company founded in California was extremely bullish on India. “We believe this is the best time to launch in India, considering that India’s prospects over the long-term are very good and the size and scale of the market is also promising”, Mr Anand said.

The company is targeting 10,000 retail stores across the country, with a near-term target of tapping 31 cities within the next 18 months. Belkin is betting on a range of affordable and utility accessories that are expected to appeal to the youth in making fashion statements with their gadgetry. The company has a range of digital lifestyle products facilitating dynamic connectivity and content distribution across TV, mobile and computer screens, enabling seamless interconnect between various consumer electronic and IT devices.

Among the products that the company hopes will appeal to the Indian youth is RockStar, which enables users to connect up to five headphones and iPod for sharing and mixing songs, and works with different portable media.

Mr Anand said the company would consider developing products that were India-specific based on specific tastes of Indian consumers, adding that tier-2 and tier-3 cities seemed to be showing high aspiration levels, suggesting a good market for lifestyle accessory makers in the technology domain.

Sources :- The Economic Times

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