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Rosebys plans 240 stores in India

Posted by retailigence on January 2, 2009

Bangalore: Seeking to expand its footprint aggressively, home decor and lifestyle products firm Rosebys Interiors India Ltd plans to open 240 single brand retail stores in India by October next, a company official said.

Rosebys kicked off its Indian retail operations in October end and it now has 12 stores in Punjab, Gujarat, West Bengal and Uttaranchal. It today entered the Karnataka market launching four stores here. It plans to open 25 stores in Karnataka in one year, CEO of Rosebys Aloke Banerjee told a press conference.

Rosebys offers a range of products including bed covers, bed sheets, towels, cushions, and adornments such as photo frames, vases, candles besides home stainless steel ware and personal care products.

Rosebys is the home retail arm of Gujarat Heavy Industries Chemicals (GHCL), which had acquired the UK brand (Rosebys).

Rosebys plans to open 25 stores in Andhra Pradesh beginning from January, followed by Tamil Nadu, Kerala, Delhi and Mumbai, among others, Banerjee said. Rosebys Director Nikhil Sen said five to ten per cent of the 240 stores planned in one year would be company-owned, with the remaining being franchisee ones.

Sen said the company proposed a Rs 150 crore spend, particularly for brand building. Rosebys is positioning itself as an affordable luxury brand in the premium market. The company aims for sales of Rs 10,000 per sq ft of retail space per annum.

Bollywood actress Soha Ali Khan has been signed as the Brand Ambassador for Rosebys.

Sources :- The Financial Express


One Response to “Rosebys plans 240 stores in India”

  1. Bhavika Raicha said


    I am writing to apply for the trainee, under Project Manager or Interior Designer. Currently I am perusing 2 years PG in Design Management (full time) from MIT institute of Design, Pune.

    With the BSC degree in Interior Design, I have a full understanding of the Designing and Working drawings for the development project. I also have experience in learning and excelling at new technologies as needed.

    I can be reached anytime via my cell phone +91-9371561813. Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.

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