“Club of Knowledge Hunters”

Vishal Retail to redefine distribution model

Posted by retailigence on November 23, 2008

With an aim to redefine distribution model, Vishal Retail, which operates 100 retail stores across 62 cities in India, plans to take its private labels to other stores to bring down costs and increase efficiencies, according to a senior official.

“It is still in the drawing board stage. Brand consciousness is evaporating with people looking for more value in their buys. The company is witnessing strong growth in fast moving consumer goods, both food and non-food categories. Also, to bring down the costs we will be outsourcing our distribution to third party players,” said Ambeek Khemka, group president, Vishal Retail.

Further, the company has also introduced ration card for consumers to buy monthly grocery and avail more offers on the in-house products.

Sources :- Indiaretailing Bureau


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: