“Club of Knowledge Hunters”

Aerens Goldsouk Group

Posted by kunalsharma1284 on November 19, 2008

1. Company Overview:

AGS is a part of the illustrious Aerens Group and has evolved into a dynamic, knowledge driven company focused on the creation of stakeholder value. It has been the company’s constant endeavor to remain market focused taking into cognizance the rapidly changing business environment.

Our core business is the development and marketing premium space and turning it into a lasting value proposition for our customers. We strive for:

  • INTELLIGENT BUILDING MANAGEMENT through adoption of latest technology.
  • GREATER STAKEHOLDER VALUE through the alignment of internal standards with    international benchmarks.
  • PROTECTING LONG TERM VIABILITY of our business by reconciling our interests with the    needs of society and the protection of the environment.

2. History

AGS Group is a part of the Aerens Family of Enterprises established in 1969. For close to four decades, the Aerens Family of Enterprises has built an enduring value for their stakeholders based on the principles of quality, trust and reliability. Today, the Aerens Family of Enterprises has emerged as a diversified real estate company with several path breaking projects to its credit.

3. Vision

“To evolve into a major player in real estate, retail infrastructure and project development”

4. Mission

“To pioneer a retail revolution by creating quality infrastructure to usher one stop shopping experience in quality, variety and value”

5. Clientele

•    Hazoorilal Jewellers
•    Damas
•    Alukkas ( Joy Alukkas group)
•    Bholasons Jewellers
•    Notandas and Sons Jewelers
•    B.C SEN Jewellers
•    Avenue Montaigne
•    Anmol Jewellers
•    Adora Diamond Jewellery

6. Management Profile


As Chairman of Aerens Goldsouk Group as well as the head of Aerens family of enterprises, Surender Gupta personifies the vision of a strategist who has bridged the commercial vacuum like the need for Specialty malls with alacrity and determination. Envisioning the concept in 2002, Surender Gupta has pioneered several Gold Souks, Wedding Souks and Gem Souks in different parts of the country. On the anvil is an ambitious plan of launching one hundred specialty malls in India and abroad. With a track record of over 35 years under his leadership, Aerens Group has emerged as a leading player in the real estate and infrastructure development of the country.

Dr. Surinder P.S. Pruthi (Chairman Supervisory Board)

An Economist and Management Guru with PhD from London School of Economics, Dr Surinder P.S. Pruthi is Chairman of the Supervisory Board of AGIL and in this capacity provides expertise to Gold Souk team across various functions and corporate governance. Founder faculty of IIM Ahmedabad, Vice Chancellor University of Mumbai, Visiting Faculty Associate, Harvard Business School, International Senior Advisor to UN, Consultant to World Bank, Central and State Governments, Institution builder, author and mentor, Dr. Pruthi has been Chairman and Director of several companies and banks like Allahabad Bank, Punjab national Bank and All bank Finance.

Amit Gupta (Vice-Chairman & Managing Director)

An MBA from Boston, Amit Gupta is the Vice Chairman and Managing Director of Aerens Goldsouk International Ltd. and in this capacity oversees the day to day affairs of Aerens Gold Souk Group. Amit is endowed with excellent planning and organizational skills which have taken the Group to new heights. Amit combines an excellent mould of entrepreneur-professional who is well equipped to grasp macro issues and mastermind micro management.

G S Pillai (Director)

A distinguished corporate personality, former Regional Director, World Gold Council and a hardcore marketeer, G S Pillai is leading the group’s operations with a view to engulf the entire jewelry fraternity under one roof. In his capacity as Director and member of the policy planning group, Pillai plays a lead role not only in penetrating throughout the country with new Gold Souks, but pursue with vigour creation and adherence to standards for quality in Jewellery industry.

Gaurav Gupta (Vice Chairman & Joint Managing Director)

With MBA from Ecole Nationale des Ponts et Chausees, Paris, Gaurav Gupta brings international perspective in real estate development, marketing, business development and project management. Gaurav Gupta is the Vice Chairman and Joint Managing Director of the Aerens Goldsouk International Ltd. In this capacity, apart from participating in the policy formulation,  Gaurav  also  actively   heads the Business promotion and sales of the company. As a business revenue head of the company, Gaurav has pioneered several new frontiers of innovative marketing.

Ashish Gupta (Director)

An MBA from Northeastern University, Boston, with rich experience in real estate development and marketing, Ashish Gupta, Director has been instrumental in promoting the group’s brand as the leader in specialty malls and is now expanding the Corporate Finance activities at the national and global levels. Ashish drives Aerens Goldsouk group’s corporate communications, strategy, marketing support services and media management. This is in addition to breaking new grounds in the areas of new businesses and alliances coupled with innovative approaches to national and international funding.

7. Our Associates

We partner the best to give you the best. Our long term association with the world’s leading architects, engineering service providers, project managers and advisory consultants ensures that every offering from AGS International LTD. meets the highest international quality standards.

Architectural Services

Concept design for the “Gold Souk”, Gurgaon, internationally recognized for innovative conceptual design of the Trump Towers, New York.

Concept design for the “The Souk”, Kochi renowned for the innovative concept design for the Burj-al Arab Tower in Dubai

Design and architectural services for the “Gold Souk”, Delhi, genuinely accepted as India’s leading architect

Concept Design for the “Gold Souk, Jaipur

8. Future Plans

At AGS Group, we think of ourselves, not as ‘builders and developers’, but as ‘builders and promoters’. That’s because we invest heavily in our marketing and promotions to ensure the success of each venture. It is this commitment that allows us to offer:
Best international standard ambience
Best retail mix of similar category brands
Best platform for expanding the reach of brands across India

Backed by the support of our clients and an unshakable belief in our abilities we are rapidly taking ‘The Souk’ large format malls to all corners of India. We are also establishing Gem and Jewellery Parks in the country while at the same time diversifying into:
Commercial Office Space
Group Housing & SEZs

With every dream that it is turning into reality, AGS Group is helping realize the dreams of countless Indians.



With 1,80,000 square feet of opulent and lavish shopping experience, Gold Souk Gurgaon is home to over 100 national and international jewelry brands. The success of Gold Souk can be best measured in terms of the high conversion of footfalls, averaging over 70-80% as compared to general mall’s average of 10 to 15%. Gold Souk has been felicitated with over a dozen awards and recognitions from various trade associations and is also a proud recipient of the prestigious ‘Best Commercial Retail Venture’ award instituted by Builder Information Bureau.

Gold Souk offers shoppers a world class jewelry buying experience that is unmatched both in terms of choice and value. With jewelers and jewelry brands from all corners of India and abroad, Gold Souk offers a mind-blowing selection of classy jewelry ranging from elegant earrings to ornate necklaces. With showrooms spread lavishly over three floors, Gold Souk leaves customers spellbound by the sheer variety of jewelry on display. And if that doesn’t suit the customer’s taste they can even get their own piece exclusively created by world class designers.


  • Hazoorilal Jewellers
  • Damas
  • Alukkas ( Joy Alukkas group)
  • Bholasons Jewellers
  • Notandas and Sons Jewelers
  • B.C SEN Jewellers
  • Avenue Montaigne
  • Anmol Jewellers
  • Adora Diamond Jewellery
  • Tag Heuer
  • Longiness
  • Dolce Vita
  • Sangini
  • Carbon
  • Moksha
  • Asmi
  • KIAH



Buoyed by the success of AGS Group’s flagship venture Gold Souk, Gurgaon, the company has replicated the same success story at Pitampura in the heart of Delhi. Gold Souk Pitampura offers world class specialty shopping spaces to traditional and branded jewelry segments, all under one roof thereby benefiting retailers and discerning customers



Spread across 6 lakh square feet ‘The Souk’ Ludhiana features specialty zones where similar category brands are placed together be they jewelry outlets, anchor stores or even lifestyle retail brands. The Souk also features a hypermarket, food court, multiplex and the first Ginger Hotel on top of a mall. The presence of Gold Souk and Ginger Hotel at The Souk, Ludhiana will no doubt attract walk ins from the main city as well as from neighboring areas like Jallandhar, Chandigarh, Amritsar and beyond making it a true destination mall. It has been designed by internationally acclaimed architect Achal Kataria.



The Souk, Kochi, with 5,00,000 square feet of retail space is the discerning shoppers ultimate getaway. Being the first and largest mall in the commercial capital of Kerala, it has been exclusively zoned to provide a state-of-the-art shopping experience to Keralites, shoppers from neighbouring cities and the large NRI population. The Souk, Kochi has been designed by W.S. Atkins, the designer of the famed Burj-al-Arab, Dubai.

Other Highlights

• Kerala’s biggest mall
• Startegically located on Vyttilla Junction in Kochi
• Features Gold Souk, Lifestyle Retail, Multiplex & Food Court
• To be operational by Quarter 3, 2008



Exclusively designed to complement the city’s regal skyline, Gold Souk Jaipur is poised to become the ultimate jewelry buying destination. With over 3,00,000 square feet of premium retail and office space, Gold Souk Jaipur will provide discerning customers from local catchment areas and tourists from around the world an out-of- this-world jewelry shopping experience.

Other highlights

• Rajasthan’s first Gold Souk
• Located near Jawahar Circle
• Features India’s first B2B market-Gem Souk
• To be operational by Quarter 2, 2008


AEZ Aloha

The most luxurious address in Gurgaon, Aloha offers ultra-modern apartments and penthouses with high end amenities and venues of entertainment.

Crown Interiorz

Conveniently located on the Delhi-Mathura Road National highway No.2, Crown Interiorz is a one stop solution for all interior needs. Spread over 6 lakh square feet with a built up area of 7 lakh square feet, Crown Interiorz is easily India’s largest Interiors mall.

AEZ Vaishali

Billed as the complete entertainment destination for people from Delhi and surrounding areas, AEZ Vaishali is India’s first ever multiplex with amusement park, shopping mall, 3-screen Cineplex, drive-in-restaurant, water park and exclusive club.

Festival City

Spread over 1.5 million square feet of covered area, Festival City will have 1 million square feet dedicated to specialty malls for retail, lifestyle, hospitality, fashion and entertainment segments. The multiplex, here will boast Punjab’s first large format IMAX theatre.

Aerens Europark

Situated on National Highway 24 connecting Delhi to Ghaziabad, Aerens Europark with its gigantic 7,30,000 square feet area , will be the first integrated mall with hypermarket, multiplex, food court, retail area, hotel and lots more.

IMAX Theatre

The group has the exclusive rights with Imax (North America) to develop nine Imax theatres in North & East of India.

Aez Vikaspuri

The first-ever superplex in Delhi, it has contributed to raising the expectations of those who desire more than movies and entertainment.

AEZ Aloha – Rishikesh

The Hawaiian experience now blends with the spiritual ambience of Rishikesh. Spacious and refreshing living gets evoked.


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