Retailigence

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‘Films influence fashion in India’: Pantaloons CEO

Posted by retailigence on November 8, 2008

Pantaloons, India’s leading fashion retailer, has announced the launch of ‘Pantaloons Dostana Collection’, a range of exclusive apparel, that captures the look of Dharma Productions’s much awaited film – Dostana. The collection will be available across all 43 Pantaloons stores, across 21 cities, said a company press release.

On the occasion, Sanjeev Agrawal, CEO, Pantaloons said, “Films influence fashion in India to a large extent.” However, according to Agrawal, new trends are set and reset with the release of newer films.

Earlier, Pantaloons has created merchandise for several films including Main Prem Ki Diwani Hoon, Kya Kool Hain Hum, Krrish, Ta Ra Rum Pum, Tashan, and lately Bachna Ae Haseeno.
Sources:- Indiaretailing

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