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Lerros targets 15 stores by next fiscal-end

Posted by retailigence on October 28, 2008

With two stores each in New Delhi and Noida, Lerros Fashions India Pvt Ltd, a part of Germany-based apparel major Pearl Global Group, is planning to open 15 stores across the country by 2009 fiscal-end. The company also plans to invest around Rs 150 to 180 million for opening these outlets, said a top company official.

Speaking on the store launch in Bengaluru, Ram Prasad, CEO, Lerros Fashions India Pvt Ltd, said, “With two stores in New Delhi and Noida, we are planning to launch two stores each in Bengaluru, Mumbai and one each in Chennai and Hyderabad. We will also open a couple of more stores in Gurgaon and New Delhi.”

“We have also signed up for stores in malls in Chandigarh and Ahmedabad and have plans to launch 200 such stores in India in next five to six years with an investment of around Rs 600 million,” added Prasad.

Lerros offered 12 collections each in men’s and women’s wear with ample scope for mix n’ match. The company is presently in the process of negotiating and signing up stores in top nine cities in India including Chandigarh, Ahmedabad, Pune and Kolkata.

Source: Images Multimedia


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