Retailigence

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Trent launches Fashion Yatra

Posted by retailigence on October 22, 2008

After Westide, Trent Limited, the flagship retail arm of the Tata Group has launched its second venture which is targeted towards the masses. Called as ‘Fashion Yatra’, the first store was launched at Kalyan in Mumbai.

Spread across 17,000 square feet, the store offers a range of men’s wear, women’s wear, kid’s wear along with a range of footwear and accessories.

The price range has been kept to offer ‘best value for money’. Apart from ready-made garments, the store would also house fabrics for salwar kameez.

Commenting on the launch, Simone Tata said, “The strength of Trent Limited lies in being able to provide our customers garment that suit their specific needs. Fashion Yatra is our latest venture to provide customers in Kalyan really fashionable choices at great prices.” Keeping in mind the price segment Fashio Yatra caters to, the company is looking at expanding in tier II and tier II cities only at present.

Sources:- indiaretaling

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