Retailigence

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E-shopping to get festive boost in metros: Assocham

Posted by retailigence on October 6, 2008

SHOPPERS may prefer to buy online this festive season. After receiving feedback from various traders across the country, the Associated Chambers of Commerce and Industry (Assocham) has estimated that e-shopping will surge 180% in the metros during this festive season due to security reasons.

The chamber said that e-shopping in October-November 2007 had impacted shopkeepers’ sales in major hubs of economic activities to the extent of Rs 5,500 crore. It is expected to surge 175-180% during Dussehra and Diwali this year. Assocham says traders will lose Rs 15,000 crore to online shopping. Talking about the prevailing scenario, a senior Indiatimes executive said: “September figures have been very good for us. Online shopping has seen a significant growth.” Agrees Sify Technologies Consumer Infrastructure president Naresh Ajwani: “With the kind of environment prevailing in the country, shopping online is the only way through which customers can shop peacefully.”

Explaining the surge, Videocon Group of Industries chairman Venugopal N Dhoot said the number in percentage increase for e- shoppers in 2008-09 would touch at least 50% in Mumbai and 60% in Delhi. “E-shopping in Delhi was 30% and 28% in Mumbai during 2007-08, with maximum e-shopping taking place in electronic gadgets, apparel and design purchases, railways, air and gift items,” he said. Products that would gain popularity in e-sales include gems and jewellery, books, accessories, apparel, gift products and others.

Source: Economic Times
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