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HyperCITY Commences Expansion Plans; Opens Second Hypermarket in Vashi, Navi Mumbai

Posted by superstar23 on October 4, 2008

HyperCITY Retail (India) limited, India’s finest hypermarket, launched its second store at Inorbit Mall, in Vashi this Wednesday. This launch also marks the start of HyperCITY’s aggressive retail expansion plans across the country. The HyperCITY store in Vashi is spread over 80,000 sq feet and aims at providing the customers of Navi Mumbai a truly international shopping experience, where customers can shop in comfort, in a large, modern and exciting environment.

Hypercity in Vashi is situated inside Inorbit mall and plans to replicate the success of its Malad store; in Vashi. “With Hypercity, we aim to provide the consumers of Navi Mumbai, a distinctive and dominant assortment of products at great value.” Said Andrew Levermore, CEO, HyperCITY. “Today’s consumer is evolving at a very fast pace and is not only looking forward to buy products from across the world, but also wants to shop for them in a world class ambience, which makes HyperCITY the unanimous choice. We are geared up to launch more stores in Hyderabad, Jaipur and Bangalore. Being the only ‘true’ hypermarket in India, we are keen to sustain this growth model as it works best for the market and us as well.” added Mr. Levermore.

At HyperCITY, customers have an opportunity to ‘discover’ something new and exciting every time they walk into the store. The store will stock traditional vegetables, fruits, home appliances, electronics, sports goods, toys and furniture merchandise. Hypercity offers the widest choice in food built on freshness, quality and great value. Here, you can get a taste of a scrumptious selection of breads, gourmet meats, seafood and foods from all over the world.

Hypercity stocks the widest range of computing needs to imaging & software. The Home-entertainment, Hi-tech & Appliances section of Hypercity features the biggest brands at great value. From small & large appliances, digital cameras, scanners, laptops, state-of-the-art surround systems & LCD televisions to MP3 players & video games; Hypercity covers it all.

The furniture section offers a range of stylish and contemporary furniture for your home at great value. Fully fitted concept rooms offer home solutions and ideas to customers. Sports enthusiast and health fitness conscious will find an exhaustive range of sports equipment from leading brands. With its wide selection of fashion clothing, accessories and footwear, HyperCITY offers everything that the customer needs to step out in style.

HyperCITY in Vashi will have a host of exclusive brands across categories like Food, Home, Clothing, and General Merchandise. ‘Raleigh’ the world’s largest bicycle manufacturer and ‘Waitrose’ the food shops of John Lewis Partnership, to name a few; will find home at this store. HyperCITY being a socially responsible retailer will offer customers the option to use bio-degradable bags as against plastics; as part of its Green Aid campaign.

Now consumers in Vashi will have ‘More to Discover’ with HyperCITY.

About HyperCITY

HyperCITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. HyperCITY, a hypermarket in the true sense, is an international format hypermarket and stocks a wide array of products across categories – groceries, food, home needs, fresh food, fashion, sports & fitness equipment, consumer durables—and offers time-pressed consumers more convenience, variety and value for their money, all under one roof. HyperCITY has won the prestigious U.S. International Design Awards, New York under the Large Format Specialty Store category for its first outlet at Malad in Mumbai. Hypercity Malad was also voted as the ‘100 Shops You Must Visit’, across the world; by ‘Retail Week’.

source:-businesswireindia

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