Retailigence

“Club of Knowledge Hunters”

Retail world ‘must face up to internet revolution’

Posted by superstar23 on September 17, 2008

The retail world needs to face up to customers now using broadband-enabled devices to access the internet while out and about during the day, said BT.

According to new research findings from BT, a revolution is hitting the high streets.

In May, BT launched its Total Broadband Anywhere option, an all-inclusive package offering a free, internet-capable smartphone — the BT ToGo — which delivers a complete broadband service for use both at home and out and about.

Surfing the web, sending and receiving emails, making calls or texting is commonplace for a lot of consumers now, said BT.

More than 34,000 customers had already signed up for the service at the end of July.

“Broadband on the move is bringing about a change in consumer behaviour,” said BT futurologist Ian Neil.

“Retailers should take advantage of the fact that customers may now have access to the Internet whilst in-store and, for example, use their wifi connections to deliver expert advice via a store intranet channel.”

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