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Himalaya targets domestic market; ties up with Reliance, Walmart

Posted by retailigence on September 15, 2008

Himalaya International Ltd, India’s leading agro-based food manufacturer and exporter, has tied up with Reliance and Bharti Walmart to mark its presence in the domestic market.

Branded ‘Himalaya Fresh’, the company will supply all its products to these chains and will invest around Rs150 crore initially to set up a factory in Gujarat for producing its milk-based products.

Announcing this plan, Manmohan Malik, chairman, Himalaya International Ltd, said, “After 12 years of experience in exporting our products to the US and establishing the company as one of the top quality exporter for food products, we are now entering the domestic market under the brand Himalaya Fresh with strategic tie-ups with all major players in retail chains.”

“The company has signed separate agreements with Walmart and its Indian subsidiary Bharti Walmart for selling its products and will undertake cash-and-carry operations at wholesale prices,” added Malik.

The company targets to achieve around Rs 25 crore business transactions through Bharti Walmart stores in India during the current fiscal.

Source: Images Multimedia


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