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Australia Mobile Retail Market Report Shows That Most Telecommunications Retail Operations Are Concentrating on the Mobile Market

Posted by retailigence on September 5, 2008

Research and Markets
( has announced the addition of the “Australia – Mobile – Retail Market” report to their offering.
Most telecommunications retail operations are concentrating on the mobile market. In most situations less than 5% of retail sales come from fixed network products. There is a slight increase in broadband but it is highly unlikely that this will significantly change to balance off the industry. There are hundreds of dealers connected to the various mobile operators throughout Australia. However, after massive distribution reorganisation, only Optus and Telstra maintained their own large scale dealer networks. Since 2006 the retail market seemed to have settled down and has emerged from all this as a more sophisticated industry.
Key Topics Covered:
1. Synopsis
2. The Industry in 2007
2.1 Tough times and new opportunities ahead
2.2 Face of the industry
2.3 Umbrella strategy
2.4 Outlook
3. Overview of the dealer market – 2007
3.1 Market statistics
3.2 Increase in sophisticated retail models
3.3 The industry reorganisation of 2005 – historic
4. Retailer market analysis – update 2007
4.1 Retail margin continues to be squeezed
4.2 New mobile phone market: 8 million
4.3 Market segmentation
5. Key retail operators
5.1 Strathfield Car Radio
5.2 Crazy John’s (Mobile World)
5.3 Tandy, Dick Smith, Harvey Norman
5.4 Leading Edge Telecoms
5.5 Fone Zone
5.6 Allphones
5.7 M8
5.8 First Mobile National Ltd
5.9 Mo’s Mobiles
5.10 The SOUL group
5.11 Network Communications
5.12 TeleChoice
6. Retail outlets carriers
6.1 Telstra T-shops
6.2 Optus World
7. Related reports
Table 1 – Distribution channels – 2007

Table 2 – Leading retailer outlets

Sources:-Market Watch
Contributed by:- Vipin Rawat


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