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Timex to launch three luxury brands

Posted by retailigence on August 30, 2008

Timex on Monday said it plans to introduce three high-end brands in India in the next few months, besides launching its iControl watches, which connect Apple’s music device I-Pod, very soon.

The company is planning to launch Ferragamo brand by next month while another luxury brand Marc Ecko would be introduced by September. It has recently started marketing the Nautica brand.”We  are launching two-three luxury brands in India starting with Ferragamo next and Marc Ecko by September. We will also bring iControl very soon,” Timex Group India Managing Director, Mr Kapil Kapoor told reporters here.

“We will first introduce iControl in the metros and later take it to smaller cities. It will be priced at around Rs 5,000,” he added. Timex is also looking to expand its retail foot-print in the country, with adding 40 stores in the current fiscal to ta ke the total number of outlets to about 100. It currently has 62 stores. “We will open new stores in smaller cities like Lucknow and Coimbatore,” Mr Kapoor said. The company opens all its stores through the franchisee model.

Source: Hindu Business Line


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