Retailigence

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Luxury bed-maker Hastens forays into India

Posted by retailigence on August 30, 2008

Sweden-based luxury bed-maker, Hastens, will foray into the Indian market by launching its first store here on July 27. The launch of the store in India is part of Hastens’ strategy to focus on the Asian markets, Mr Sanjay Verma, Country Manager, Hastens (India) Pvt Ltd, told newspersons here on Friday.

Priced between Rs 2.5 lakh and Rs 35 lakh, the beds are targeted at the upper-end customers. “Our prospective customers in India are those who own a Mercedes ‘S’ class or similar luxuries for whom price is not a deterrent,” he said. The price includes 32.8 per cent import duty as the beds are manufactured in Hastens’ facility in Koping, Sweden. Unlike beds in India which come without cots (bed frames), Hasten beds come with a bed-frame carrying patented springs.

Source: Hindu Business Line

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