Rosebys Interiors India Ltd. today has kick started its Indian retail operations by launching its stores in the state of Punjab. The company simultaneously opened four stores in Chandigarh, Mohali & Punchkula and two in city of Ludhiana today.
A home DECOR AND LIFESTYLE PRODUCTS company, Rosebys is poised to become one of the leading home furnishings and Décor Company in the country. The company would be setting up a pan India network of franchisee stores in the coming months. Speaking on the occasion Mr. Nikhil Sen, Director Rosebys India Interior Limited said: “With organized retailing growing at more than 30% annually, there is a huge untapped market for the home décor and lifestyle stores in India which is pegged around Rs.10,000 crores.
We are targeting this space across the country to deliver the world class product and shopping experience to consumers. We are in the process of building a powerful brand and are poised to have a dominant presence in the country’s retail arena”. He further added that Rosebys has chosen Punjab as the launch platform because of people’s ability to appreciate both the quality & premium lifestyle fashion.
The organized Indian retail market is fast growing and is expected to touch $12 billion by 2015. Rosebys would target the organized retail which has a negligible penetration in the overall retail space market in the country today. Rosebys promises to deliver a world class retail experience and contemporary range of products for the modern Indian woman’s home. Rosebys will launch with four basic thematic product ranges. These are Indulgence, Eco Chic, Geo Retro, and Peony Garden.
Each of this range has a different concept and would have an entire product range from bed covers, bed sheets, towels, cushions, and adornments like photo frames, vases candles contemporary and unique range of home stainless steel ware and personal care products. Aloke Banerjee, CEO, Rosebys said, “Home furnishings and décor market in India is largely dominated by the unorganised players. We are here to bridge the gap between the luxury and low end market present in the home furnishings and décor market currently.
Rosebys aims at providing affordable premium products to its customers. We have a wide range of products to suit every aspiring woman. We will be opening 150 stores in the next 6 months.” Rosebys stores would be a concept store, highlighting each story individually. The brand would take the franchisee route but the standard of the stores would be consistent.
Soha Ali Khan, the leading Bollywood actress has been signed as the brand ambassador for Rosebys. Soha has been part of prestigious projects in the past, and has won the Best Supporting Actress for her performance in ‘Rang de Basanti’. Varun Bahl, a graduate from NIFT, New Delhi has ventured into home furnishings moving towards an expansive horizon inthe world of design to create an exclusive range for UK based home furnishing brand Rosebys London.
The secret of Varun’s run(a)way success is his ability to look beyond the obvious (what’s in), and to continuously revisit and reinterpret his creativity for our elegant, non-conformist, avant garde and experimental buyers. Varun Bahl excels at blending the vintage with the contemporary, the antique with the new, and manages every time, to come up with another pattern in the kaleidoscope to suit the needs and taste of a wide range of customer.
Sources:-fiber2fashion
